EMAIL STRATEGY

Get the most out of email marketing

You know your target audience, you know your products and services but do you know if your email is actually doing your business and domain reputation good?

Blindly emails your entire list only has a limited life, every time you do it you could be losing potential customers as they unsubscribe.

Email strategy doesn’t have to cost the earth, engage the right parts of your audience at the right time increasing ROI and reducing costs or re-engage older less active audience members, prune your lists regularly to keep you complying with your own data retention statements, reducing complaints and keeping your lists engaged. 

What does Email Strategy include?

You understand your business, your products and services, but is your email marketing strategic?

Planning

Campaign level

Campaign planning goes beyond just we want to put out a monthly newsletter, it needs to take into consideration seasonal activities, product life cycles and seasonal peaks, product innovation, event attendance and key business announcements. It also needs to give the audience that special something, that added value and a reason to not only keep opening the emails and stay on your lists but drive them to the website and share with friends and colleagues.

Testing

Campaign level

By understanding your audience you can start testing them. The first part of this is segmentation, based on your audience I can create different segments that you can then use for testing, this ranges from engagement types, past specific interactions and more depending on your business.

Overall Strategy

Audience and Business level 

Making sure your email campaigns complement your overall marketing and business goals can sometimes feel like an endless task… It is.

We can help to take the stress out of that by analysing your current audiences and talking to you about your goals and put together a plan for you to follow. This could be weekly, monthly or yearly, it could even be project-specific.

Find out more about the full range of email services available.

If this is something that you would like additional help with, get in touch today.

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